Jarvis Cosmetic Developments
From Suffolk to the world stage, Jarvis isn’t just a name—it’s a promise of excellence.
Values, vision and purpose.
Discover how we refreshed the Jarvis brand.
Jarvis Cosmetic Developments, a family-run cosmetics powerhouse from Suffolk, with a reach that spans the globe.
It’s a name synonymous with precision, high standards, and ethical responsibility—qualities that shine through in every product they create.
Sold on shorter.
At Creative Company, we know that a logo is more than just a pretty face—it’s a brand’s DNA distilled into a single, striking mark. For Jarvis, a name that carries weight in the world of cosmetics, the logo had to embody their values: unrelenting quality, client satisfaction, and a commitment to doing the right thing.
Our bold suggestion? Ditch “Cosmetic Developments” and let the name Jarvis speak for itself. It’s confident, streamlined, and every bit as sophisticated as the products they craft.
Cool, calm and cheeky.
We crafted a colour palette that’s as polished as it is inviting. Turquoise and grey take centre stage—fresh, clean, and professional. But we didn’t stop there. Pink and navy step in as playful supporting acts, adding a dash of character to the mix. Each colour was carefully chosen and applied with precision, ensuring a cohesive, high-end look across every touchpoint.
Typography for impact.
For a brand as sharp as Jarvis, we knew the typography had to strike the perfect balance between modernity and elegance. Tenso, the default font, delivers crisp, contemporary vibes. Bellarina and Baskerville bring a touch of charm and sophistication, perfect for adding contrast and flair to headings and highlights. Together, they create a versatile, professional visual identity with just the right amount of personality.
Telling a story.
Jarvis’ legacy in the cosmetics industry is more than a footnote—it’s the heartbeat of the brand. Drawing inspiration from the cyanotype process (a botanical photography technique popularised by Annie Atkins in the early 1900s), we developed a bespoke visual system.
Botanical devices, paired with the Jarvis colour palette, evoke the natural ingredients at the core of their craft. These visuals are not only striking but also adaptable—seamlessly scaling from sleek packaging to immersive web design.
A tone of voice that’s pure class.
When Jarvis speaks, the world listens. Their tone of voice is clinical yet warm, polished but approachable. Think boutique luxury with a brain. Phrases like “quality is a prerequisite” communicate authority while maintaining a touch of exclusivity. It’s a voice that embodies trust, precision, and a dash of charm—a perfect match for the Jarvis brand.
