Affinitus Group

Digital strategy and website.

Rebranding the Affinitus digital identity and website — the UK’s leading food industry ERP software developer.

Rebranding the Affinitus digital identity

We aimed to redefine their digital identity, including tone of voice, UX/UI design, and much more, propelling them to the forefront of the food sector's ERP industry.

When Affinitus Group approached us, seeking a remarkable transformation of their digital presence, we knew we had an extraordinary opportunity. We aimed to redefine their digital identity, including tone of voice, UX/UI design, and much more, propelling them to the forefront of the ERP industry.

The challenge was twofold: crafting a fresh look for the new Affinitus website and embracing their broad range of client industries, such as fresh produce, wholesale food, food manufacturing, bakery, dairy, and horticulture. It was crucial for us to showcase the unique benefits of Affinitus ERP for each sector, highlighting their unrivalled expertise and solutions.

However, Affinitus’ vision extended beyond digital products. We aimed to capture the dynamism and momentum that Affinitus was building, ensuring their distinctiveness in a crowded and fast-paced ERP space. At the heart of their business model lay the significance of human relationships and experiences.

Throughout this journey, our art direction sought to strike the perfect balance. We aimed for a professional and energetic approach, avoiding clichéd and overly corporate imagery. Our design choices were meticulously curated to resonate with Affinitus’ target audience, reflecting their commitment to innovation and progress.

Together, Creative Company and Affinitus Group have created something truly exceptional.

"Our art direction sought to strike the perfect balance while rebranding the Affinitus digital identity"